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July 11, 2006 / Toby Dayton

My ‘Blog Swap’ Post Appears on Collegerecruiter.com

twister_5.jpgAs part of the ongoing Blog Swap, I have posted my first article on Steven Rothberg’s Collegerecruiter.com. I wrote a piece on the recent TCF Financial stadium naming rights deal with the University of Minnesota and the possibility that some day, companies may strike similar deals with schools to gain exclusive access to valuable pools of talent. The article can be found here.

[tags]TCF Financial, University of Minnesota, Advertising, Corporate Branding, Sponsorship[/tags]