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The LinkUp Blog The Industry's Best-Kept Secret

September 8, 2006 / Toby Dayton

Daily Newspapers Failing To Capture Their Share Of Online Ad Revenue

This week, two interesting data points about the growth rates of online advertising revenue were released. According to Nielsen, online ad spending across the entire web grew 49% in the first 6 months of 2006. During the same period, ad spending on daily newspaper web sites grew only 33%. So while newspapers are celebrating the growth in their online revenue, as well they should given the decline in ad revenue reported on the print side of their business for the same period, that growth needs to be put into the context of what is happening elsewhere on the web. Newspapers are failing to capture their share of the ad revenue migrating to the web.

[tags]Nielsen Rating, Nielsen, Online Ad Revenue, Death of Newspapers, Web Ad Revenue, Print Advertising, U.S. Ad Industry, U.S. Advertising Industry, Publishing, Media[/tags]

One Comment

  1. gl hoffman / Sep 8 2006 10:06 am

    One reason never mentioned in the stats for web ad sales is the effectiveness of the newspaper web sales force. It not only takes a good web product but effective sales reps. For too long, newspaper sales forces were order takers; now when they have to compete and get the business, they can’t. Plus, most big papers have a built-in monopolistic attitude which they simply cannot shake.

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