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October 6, 2006 / Toby Dayton

Wal-Mart Closes ‘The Hub.’ What A Shock.

Just 10 weeks after it was launched, Wal-Mart has shuttered ‘The Hub,’ the retailer’s pathetic attempt to cash in on the social networking craze. The site was widely panned for both its overt promotion of Wal-Mart and its strict controls imposed on users. What a shock that a company like Wal-Mart, who is perpetually struggling with its brand, was unable to extend its reach outside its core strength and gain traction with a fickle demographic.

[tags]Wal-Mart, Failed Web Strategies, The Hub, Social Networking, Big-Box Retailers, Customer Relations[/tags]

One Comment

  1. Dennis Smith / Oct 12 2006 4:27 pm

    Pretty telling, eh? I looked at it once and it provided no compelling reason for me to return.

    Good riddance, Hub.


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