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The LinkUp Blog The Industry's Best-Kept Secret

October 9, 2006 / Toby Dayton

Ads On Grocery Conveyor Belts

document3.jpgBecause of my never-ending fascination with random and obscure locations for advertising, I keep my eye open for stories such as the one in an August issue of Advertising Age which detailed the announcement by Kroger Stores that it was testing the placement of ads on the conveyor belts in its grocery stores. The technology is patented by EnVision Marketing and allows for printing digital, photo-quality images directly onto the belts. At a cost of $182,800, an advertiser can lock up the entire 55-store footprint for one year to capture a projected 3.3 million impressions a month.

[tags]Alternative Advertising, Unusual Advertising, EnVision Marketing, Grocery Stores, Grocery Store Advertising[/tags]

One Comment

  1. Max Leibman / Oct 17 2006 12:03 am

    Yuck.

    I’ve worked virtually every possible job in a grocery store, yet (perversely) I still find I enjoy being in them. The one aspect of the shopping experience I don’t enjoy is standing at the checkout lane; somehow, I don’t think this will help.

    Also, as both a past grocery cashier and current shopper, I must say that amidst the clutter of brightly-colored candy bars, blaring tabloids, and gaudy impulse-buy items, the slate-colored emptiness of the conveyor (on the rare occassion when it is successfully cleared by the checker) has a soothing zen quality to it.

    Or it did, anyhow. Sigh.

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