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Daily Newspaper Rate Hikes in 2007
Here’s a post from Exceler8ion about the rate hikes that daily newspapers have and will continue to make as we move into the new year. How the dailies can justify raising their advertising rates is beyond me given the consistent weakening of their value proposition, the deteriorating quality of their content, and the steadily declining readership stats.
[tags]Daily Newspapers, Death of Newspapers, Rate Hikes, Newspaper monopolies, Advertising Pricing[/tags]