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The LinkUp Blog The Industry's Best-Kept Secret

February 19, 2007 / Toby Dayton

Globally, Newspapers Are A $180 Billion Industry

Despite all the abuse newspapers have taken recently, the global newspaper business is still a $180 billion industry and generates more advertising revenue than radio, outdoor, cinema, magazines, and the internet combined, at least according to the World Association of Newspapers (WAN). A great article on followthemedia.com highlights a recent report from WAN that provides a global perspective on the newspaper industry. Despite the positive outlook for newspapers around the world, especially in emerging countries, the report does indicate that in developed countries, and in particular the U.S., daily paid-circulation newspapers are struggling just as much as everyone has been saying for the past few years.

Speaking of daily newspapers struggling in the U.S. – it only took me 5 minutes and 11 seconds to read the Minneapolis Star Tribune this morning.

My daily recommendation for the dailies: fix the street vending machines so you don’t have to spend $3.75 in quarters to buy a newspaper that costs $.50 and is actually worth even less. And maybe once a decade, buy some new machines.

[tags]Daily Newspapers, Global Newspaper Industry, Death of Newspapers, World Association of Newspapers, Advertising[/tags]