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February 27, 2007 / Toby Dayton

Star Tribune Gets Sued Again Over Circulation Inflation

Another advertiser has filed suit against the Minneapolis Star Tribune, charging that the daily newspaper fraudulently inflated its circulation numbers in order to bolster its advertising rates. The plaintiff, a car dealership, is seeking class action status so that other advertisers in the paper between 2001 and 2006 can join the suit. This is the second time that the Star Tribune has been accused of padding its numbers, with the earlier case having been settled out of court.

Time to read the daily paper this morning: 12 minutes and 54 seconds.

Daily advice for the dailies: In your circulation numbers, only report those people who actually have paid you to receive your newspaper. And don’t threaten to terminate distribution contracts to those distributors who refuse to sign affidavits containing inflated circulation numbers. Your advertisers deserve honest reporting of your real circulation numbers.

[tags]Minneapolis Star Tribune, Circulation Inflation, Death of Newspapers, Suing Papers, Print Advertising[/tags]