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The LinkUp Blog The Industry's Best-Kept Secret

March 8, 2007 / Toby Dayton

Can It Get Any Worse For Dailies? Yes.

The one bright spot for daily newspaper ad sales over the past decade has been real estate. Unfortunately, that revenue stream too is starting to deteriorate as the U.S. housing market begins to cool off and real estate firms are experimenting with online alternatives. As reported by Ad Age, Tribune, McClatchy, and Lee Enterprises all reported significant declines in real estate classifieds in January, with Gannett not far behind. With that market not expected to pick back up anytime soon, and continued languishing in other areas of the daily newspaper business, 2007 might be one of the worst years ever for the industry.

Time to read the daily paper this morning: 7 minutes and 7 seconds.

Daily recommendation for daily newspapers: Make a more concerted effort towards balanced, objective reporting. I think it’s fine for an editor to lean one way or another, and the main portion of the editorial page should be slanted right or left to one degree or another. And I happen to agree with the Minneapolis Star Tribune’s editorial page more often than not. But I know a lot of people who will never read the paper because of its leftward tilt, and their perception that it most certainly influences the rest of the paper. An occasional column by George Will, despite his persistent but inadequate attempts to emulate the wit, style, and eloquence of Lewis Lapham, is not sufficient.

[tags]Death of Newspapers, Publishing, Media, Real Estate Classifieds, Classified Advertising, Star Tribune, Lewis Lapham, Harper’s, Balanced Reporting[/tags]