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The LinkUp Blog The Industry's Best-Kept Secret

March 12, 2007 / Toby Dayton

US Airways Finds Yet Another Spot For Ads

As a follow-up to an earlier post I wrote about US Airways placing ads on air sickness bags, the airline is now placing ads on its tray tables. According to the airline and Brand Connections, the marketing firm providing the laminated tray table ads, the response has been overwhelmingly positive. The airline is expanding the ad program to include first class later this spring. It makes sense, given the captive audience that airlines have for extended stretches of time, but it’s also somewhat nauseating that yet another empty space will get filled with a marketing message. So once the remaining spaces get filled – the window shade, the pillow, the armrest, and the overhead bin, we’ll all get to pretend we’re climbing into a NASCAR car.

Time to read the daily paper today: 6 minutes and 56 seconds.

Daily recommendation for the daily newspaper: Remove that annoying first page of advertising that wraps various sections of the paper. It may garner premium ad rates, but it creates a horrendous user experience by forcing readers to turn a page of ads to get to the front page of the section. For the same reason that most web companies eliminated the use of pop-up ads because the long-term detriment to the user-experience outweighed the short-term revenue boost, newspapers will find that these ad wrappers do more harm than good in the long-run. Stop chasing short-term revenue boosts at the expense of your long-term readers!

[tags]US Airways, Alternative Advertising, Marketing, Captive Audience[/tags]