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The LinkUp Blog The Industry's Best-Kept Secret

March 26, 2007 / Toby Dayton

Life Finally Put To Death Because Of Daily Newspapers

Time Inc. reported this morning that Life magazine, which had been relegated to a daily newspaper supplement in 2004, was finally being put to death. In the press release announcing the decision, Time placed the blame squarely on the shoulders of the daily newspapers that were inserting the magazine into their Sunday editions. “While consumers responded enthusiastically to Life, with the decline in the newspaper business, and the outlook for advertising growth in the newspaper supplement growth category, the response was not strong enough to warrant further investment in Life as a weekly newspaper supplement.” What a shock that a relic from decades past wasn’t able to survive by tying its fortunes to another dying business model. As the saying goes, mating two dinosaurs will never produce a gazelle.

[tags]Death of Newspapers, Magazines, Life Magazine, Old Media Dying[/tags]