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April 16, 2007 / Toby Dayton

Google And Harte-Hanks Announce Print-Web Deal

In yet another combined print/web effort, Harte-Hanks (NYSE: HHS) announced late last week that the sales reps for all of its Pennysaver shopper publications would begin selling Google AdWords to their advertisers as an added component of their offerings. Likewise, Google will be testing a ‘bid-for-print advertising’ program similar to what they have tried with other print publications. As well, Pennysaver will create and sell ‘power pages’ for local merchants and upload data and information into GoogleBase and Google Maps. While the deal doesn’t provide Pennysaver with any unique, proprietary offering in the marketplace, it does provide further verification of Google’s strategy to leverage the sales forces of local media, and specifically local print media as a means to penetrate local markets and extend their model into small and medium-sized businesses. It makes a lot of sense for both companies, provides an improved advertising solution for local businesses, and further substantiates the growing conviction behind multiple media/multi-channel advertising solutions.

[tags]Harte-Hanks, Google, Google AdWords, Multi-Media Advertising, Multi-Media Advertising Solutions, Pennysaver, PennysaverUSA, GoogleBase, Google Maps, Media, Publishing, Print-Web Combinations, Small Business, Local Advertising, Local Media, Shoppers, Association of Free Community Papers, AFCP[/tags]