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May 7, 2007 / Toby Dayton

Why I Blog

I started writing the Diggings blog just over a year ago, and one of the most common questions I’ve been asked is why I take the time to write a blog. It’s an interesting question, and as I reflect on the past year, I have come to realize that there are a number of reasons why I‘ve kept at it and will continue to do so. Some are obvious and easy to explain, while others are more challenging to articulate. And while some of the benefits were expected, others were somewhat of a surprise, not becoming apparent until I had been writing for a period of time. In this post and over the course of the next few weeks, in addition to my regular posts, I will try to provide the answers to the question of why I blog and describe the reward that comes from the exercise.

The posts will elaborate on the following reasons as to why I blog (plus whatever else I think of in the next few weeks):

• I enjoy writing

• Blogging helps build new relationships and strengthen existing relationships

• Blogs provide an excellent source of information about your industry, and writing a blog provides deeper exposure to that information than simply reading other people’s blogs

• It allows you to actively participate in a variety of communities

• A blog provides a voice to which various stakeholders around your company can react

• Blogs provide exposure for your company

• Writing a blog forces you to pay closer attention to what is happening in your industry

• It also forces you to form opinions about what is happening in your industry

• Blogs provide exposure to new companies and new technologies

• Blogs should help build traffic for your site

• A blog fosters a better understanding of search engine optimization (SEO) and the web in general

• Building a readership forces you to develop a reasonably solid understanding of web technologies, web applications, emerging companies, web 2.0, and new technologies

• A blog serves as a ticket to engage in the ongoing dialogue that is taking place in your industry

• Building readership and traffic, improving your ranking, getting links, etc. is a fun game to play

• It’s simply a fun, interesting, relatively new thing to do

Again, I will elaborate on these topics as well as others in the weeks ahead, but I thought it might be worthwhile to simply list the most obvious reasons as to why I blog in this first post.

[tags]Why Blog?, Reasons For Blogging, Blogs, Why Blog, Who Could Possibly Care About Why I Blog?[/tags]