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May 15, 2007 / Toby Dayton

Indeed Launches Pay-Per-Action Pricing Model

Indeed has launched a pay-per-action pricing scheme on its site. While this type of revenue model was long expected for the site, it’s nice to see it finally launched in beta. It will be interesting to see how it is received within the industry. Though it may take a while, my expectation is that this type of business model will become, over time, the standard manner by which online sites price their services. It is a text-book example of the power of the web in bringing hyper-efficiency to the recruitment advertising space and allowing employer advertisers to pay for only the specific results a site delivers. Congratulations to Indeed for helping move the industry a step forward in the right direction.

[tags]Indeed, Recruitment Advertising, Pay-Per-Action, Advertising Pricing Models, Media, Job Boards[/tags]