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August 1, 2007 / Toby Dayton

Users Spending Less Time On ‘Mega’ Job Boards

monster-cb-hotjobs-ave-stay.gifAs more and more local & regional, vertical-specific, and niche job boards crowd the employment classified landscape online, and as new and improved features, functionality, and services increase the quality of service some of those sites deliver, people are spending less and less time on the mega job boards like Monster, CareerBuilder, and Yahoo’s HotJobs. With every passing week, the big 3 are seemingly more and more antiquated, cumbersome, and annoying for both jobseekers and HR professionals to use. As a result, they are losing their audiences in droves as better alternatives proliferate.

Equally as devastating, the people who do still visit Monster, CareerBuilder, and HotJobs are spending less and less time on those sites, viewing fewer and fewer jobs. Over the past year, the average length of time a user spends on the 3 sites is down 43.7%. And who would imagine that the average visitor to Yahoo’s HotJobs spends less than 32 seconds on the site? That’s average! So for every person who stays for 10 minutes, 19 others are bailing after being on the site for just a few seconds. That’s pretty pathetic in the ‘stickiness’ department.

[tags]Mega Job Boards, Monster, CareerBuilder, Yahoo’s HotJobs, Online Jobs Sites, Employment Classifieds[/tags]