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August 21, 2007 / Toby Dayton

Employment Guide Completely Disregards Its Readers

postal-jobs.jpgSpeaking of media companies that give a higher priority to advertisers than their readers (see yesterday’s post), the Employment Guide is still running ads for work-at-home scams and bogus job opportunities. These sham companies, who thrive in part because of the blind-eye turned by second-rate publications that desperately need the advertising revenue, do nothing but steal money from people. Dominion Enterprises (formerly Trader Publications), which publishes the Employment Guide in about 55 markets around the country, apparently has no regard for its readership and will take money from any advertiser, no matter how corrupt, fraudulent, or criminal that advertiser may be. $5,000 to stuff 1,000 envelopes?!? And placing a weak disclaimer next to these ads does nothing to absolve Dominion of their guilt. The Employment Guide is, without question, aiding and abetting these hacks that prey on uninformed consumers.

The postal ad is a particularly egregious example. This company has been running the same scam for years, charging $24.99 for an application form from the U.S. Postal Service that is freely available on a variety of federal government web sites. How this guy has stayed out of jail is beyond me, but the fact that the Employment Guide publishes his ads week after week in all their publications, ignoring complaints from readers and with full knowledge of what is going on, constitutes a horrendous dereliction of responsibility. It’s one thing to run ads that annoy or even offend your readers. It’s an entirely different league of disservice to run ads that facilitate criminal or borderline criminal behavior against your readers. The Employment Guide’s management should be tarred and feathered for their negligence. Or perhaps, seeing as how the Employment Guide could barely fill 8 pages in its Twin Cities paper this week (during peak recruitment advertising season, by the way), the publisher’s advertisers are taking matters into their own hands. It’s about time.

[tags]Scam Job Ads, Employment Guide, Dominion Enterprises, U.S. Postal Service Ads, RipOff Report.com, Responsible Media Companies, Irresponsible Media Companies, Work-At-Home Scams, Fake Job Ads, Aiding & Abetting Criminals[/tags]


  1. Recruiting Fly Guy / Aug 21 2007 7:38 pm

    Toby, good call. Check out this so called “employment ad” they ran last year.


  2. LuckyAdam / Aug 22 2007 9:11 am

    Taking advantage of people looking for work is about as low as it gets. It’s like stealing the hot meal from a hungry person after they stand in line at the soup kitchen. When you are unemployed, or underemployed, things can look very bleak. When the mortgage or rent is due, and you are late on utility payments, you can get desperate; believe me, I’ve been there. That’s when these pigs swoop in to take your last few bucks with the promise of future riches.

    My dad always told me, if it seems to good to be true, it probably is. If anyone ever offers you a job or an opportunity, tells you it’s going to be easy, and you WILL make a lot of money, beware, because nothing worth while is easy when it comes to your professional life.

  3. Paul / Aug 24 2007 11:31 am

    Toby, I came accross your blog searching online for jobs. And while I do agree that some work at home opportunities can result in lost money, I think your article is pretty transparent. This is obviously a “dig” at one of your competitors. You all have the opportunity with the services that you provide to help people like myself find a rewarding job opportunity, yet you and others choose to spend more time bashing eachother than actually seeking to help the community.

    The truth is we all need to be selective in the companies that we choose to work for, but not as selective in the outlets that we find out about opportunities or else we are going to miss out on a potentially rewarding career.

    I am disapointed that you chose to use such a powerful tool, to try and further your own business exploits…maybe you should write an article about yourself.

  4. Toby Dayton / Aug 24 2007 11:47 am

    Paul – You make some good points that I have thought about over the past year as I select topics to write about. I will admit that writing a blog does create the opportunity to publicly comment on competitors and I have done so frequently. While I clearly have a biased viewpoint, I try to be somewhat objective in my commentary, though I probably am far less objective than I should be. In the case of the Employment Guide and their decision to continue running ads for scam artists, crooks, and thieves, I am compelled to write on behalf of the entire industry in an attempt to raise the level of quality, fairness, and standards by which I think everyone can agree we should operate. What they are doing hurts everyone in the business (themselves, their readers, their employer advertisers, and other service providers in the recruitment advertising space). The only people not hurt by their lack of judgement in this instance are the fraudulent advertisers themselves. It is a practice that should stop immediately, and I feel strongly enough about it to comment on what they are doing in such a public manner.

  5. Toby Dayton / Aug 24 2007 2:00 pm

    Paul – A few other comments I’d make focus on the fact that at JobDig, our singular goal is to match qualified candidates with job openings. We do this by publishing weekly newspapers in each of our markets and managing a web site that are all filled with real jobs from real companies that are current. As well, we publish, both online and offline, terrific content that helps people not only in their job search, but also in their professionals lives. We publish free weekly digital newsletters, one for jobseekers and one for HR professionals, with world-class content with the sole intent to help people in their professional pursuits. We also offer free services for jobseekers such as a professional resume builder that help people with their job search. So while I do occasionally write about competitors in my blog, which takes less than a few hours each week, the vast majority of my time, and the collective time of everyone at JobDig, is spent helping dig their job.

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