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The LinkUp Blog The Industry's Best-Kept Secret

August 22, 2007 / Toby Dayton

Some Shameless Self-Promotion…

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JobDig was featured in the August/September issue of Dynamic Graphics magazine. The article focuses on leveraging characters to build a strong, memorable brand, and our iconic dog is highlighted as a perfect example of how to execute such a strategy. I try fairly hard not to be overly self-serving in this blog (I’ll let all 13 of my readers decide for themselves how I’m doing in that regard), but it was fun to see our brand get some attention in a nationally-recognized publication. Brad Norr, Molly Moseley, and Brad Squibb, the brains behind our brand, deserve huge credit for what we’ve built.

[tags]Dynamic Graphics, Leveraging Characters To Build A Brand, The Value Of A Strong Brand, Marketing, Effective Marketing, The Next Pillsbury Doughboy?[/tags]