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October 22, 2007 / Toby Dayton

Tip #1 For Effective SEO for Corporate Career Sites

LinkUp was at the ERE conference in Washington, D.C. last week. From all accounts, it was an excellent show with terrific exhibitors and thousands of attendees from all over the country representing employers of all sizes and industries. At our booth, we handed out a white paper with 10 basic tips to help companies improve the visibility and usability of the company’s career section on their company web site. These Search Engine Optimization (SEO) tips will be common knowledge to SEO gurus, but they were well received at the show. I will be posting the 10 tips in this blog for the next 10 days.

Tip #1 – Label the section ‘Careers’ and include it on your homepage.

The best thing to always remember about improving the traffic to your career section is to make everything blatantly obvious. The fewer clicks it takes to get to your jobs, the faster jobseekers and search engines will find it. And the most obvious spot to put it is on your home page! Jobseekers get frustrated when they have to guess its location, and search engines sometimes just give up. Some companies include it in their “About Us” section, others put the link in “Contact Us”, and for whatever reason some sites only list it in their sitemap. Granted, ideal candidates have the dedication to find the section, but there is no need to make them work for it. As one of the most crucial parts to any growing business, the career section deserves a link on your homepage.

WARNING: There is a repetitive theme approaching. Text is good; images are bad. Search engines and screen readers cannot understand words in a picture. Also when visitors use their browser’s search feature, the text in an image will not be found.

Marketing probably is not going to like this advice – in all honesty marketing practices commonly clash with search engine optimization. Online, people search for “online camping equipment store,” but marketing would prefer call it “digital wilderness outfitter.” In print, radio and TV campaigns, creativity sells – online you need to use common terms. This is exactly what you need to keep in mind for your career section. If you label the link “Careers,” people will find it.

[tags]HR SEO, Search Engine Optimization, SEO Tips For HR, Corporate Career Sites, Promoting Your Corporate Career Section, The Best Jobs Site On The Web, LinkUp, LinkUp.com, ERE, ERE Expo, SEO Tips[/tags]

 

2 Comments

  1. Recruiting Animal / Oct 22 2007 3:48 pm

    What about the header. I switched from a standard text header on Typepad to a fancier jpg header with fancier graphics. Is that a big mistake?

    You can see the graphic header here: http://recruitingshow.com and the standard text header here http://www.recruitingbloggers.com

  2. Toby Dayton / Oct 22 2007 5:04 pm

    Recruiting Animal – This is the response I got from our web guy (far more qualified than I am in responding to your question).

    “Overall page graphics are fine, as long as they’re using “alt” tags (http://www.netmechanic.com/news/vol6/html_no1.htm). It’s for the individual page titles that using graphics is a bad idea. Like on http://www.recruitingbloggers.com/ – using a graphic that said “Women Are The Leaders Now” would be a horrible idea. The way you have it right now is the wisest choice.

    I hope that helps.

    Toby

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