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SEO Tip #8 – Appropriately Prioritize Information
LinkUp, a job board operated by JobDig, recently exhibited at the ERE conference in Washington, D.C. For the show, we published a white paper on helping companies that have a corporate career section on their company web site improve the SEO characteristics of their site. The following is Tip #8 from the article:
Tip #8: Appropriately prioritize the information on each page
The goal of each page that contains a job opening should be to communicate to potential applicants the most important information that jobseekers will find useful as they browse and consider the individual job listings. Less priority should be given to less critical information. Priorities are established by font size and relative position on the page. By staying focused on putting everything where it logically makes sense for the jobseeker, and mimicking the layouts that other companies use to list their jobs, your jobs and the site as a whole becomes more search engine, and jobseeker, friendly.
There are books that could be written on this topic, but here are some brief pointers to improve your listings:
â€¢ Even if you only have one office or location, you should list the geographic location on the page. It is risky and frustrating to have a potential jobseeker guess where they might be working.
â€¢ Order the information in a way that makes logical sense for the jobseeker. Put the title first and make it the largest font on the page. The job description should be listed second, the requirements third, and the application information fourth. Since that’s the order jobseekers would look for information, it makes sense for a site to list it exactly that way. Also, using the jobâ€™s title in the title tag makes it easiest for the jobseeker to track the job.
â€¢ Clearly separate the job description, the specific duties, the skills and qualification requirements, etc. You will filter out less suitable applicants by clearly separating these sections rather than making applicants assume what is more or less important. If it’s unclear what the priorities and job specifications are, candidates might miss the criteria that will impact the strength of their qualifications.
â€¢ Do not clutter the page with irrelevant or superfluous information. Each jobâ€™s page should be solely dedicated to that specific job. If the candidate needs other information (such as directions), they will most likely know enough to find that information elsewhere on the site or find the appropriate link on the page.
Not only does a well organized page make your site more intuitive and user-friendly for jobseekers, it helps search engines determine what’s important about the content of each page. This will greatly improve the SEO characteristics of the career section within your company’s web site.
[tags]SEO, SEO for HR, HR SEO, Search Engine Optimization, Attracting Jobseekers To Your Corporate Career Section, HTML, Organizing Web Pages, Job Boards, Online Job Listings[/tags]