• RSS Feed

The LinkUp Blog The Industry's Best-Kept Secret

November 11, 2007 / Toby Dayton

Employment Guide Still Running Bogus, Scam Ads

employment-guide-postal-jobs.jpg

As it has for as long as I can remember, the Employment Guide is still running job scam ads in all of its papers across the country. As I’ve written about before (here), this particular scam ad purports to offer postal worker jobs and other government jobs. When an unsuspecting job seeker calls the number, they are informed that to apply, they need to send $24.99 to the company running the ad to obtain the application which is freely available on government web sites. It is a horrendous disservice to readers to be placing classifieds for companies that blatantly rip people off and take advantage of their circumstances. It shows how little regard the Employment Guide has for its readers (and advertisers) and how desperate they are for whatever revenue they can generate, no matter how unscrupulous the source. I was particularly surprised to see a half-page ad for the postal worker scam in the New York edition of the Employment Guide (which was, like most of its papers across the country, only a thin, meager 8 pages). Later in the edition, there was a second, quarter-page ad for the same scam. Unbelievable.

[tags]Employment Guide, The Employment Guide, Companies That Rip People Off, Ad Scams, Job Scams, Businesses That Don’t Care About The People They Pretend To Serve, Bad Business Decisions, What Goes Around Comes Around[/tags]

13 Comments

  1. Puke Swap / Nov 13 2007 11:43 am

    I’ve said it before and I’ll say it again, scamming people looking for work is about as bad as it gets.

  2. Daniel / Nov 15 2007 11:50 am

    It is amazing and frightening that you will publish something like this in an uninformed, partial truth way. I have seen the Employment Guide in numerous cities and it is a robust publication. The New York edition in particular was far larger than your stated eight pages. I would place it somewhere around 32 pages. If you are going to utilize your forum for unscrupulous, unprofessional, half-witted rants, at least get your facts straight so you don’t look like an idiot.

  3. Toby Dayton / Nov 15 2007 12:15 pm

    The Oct. 29 – Nov. 4 edition of the Employment Guide that I picked up in New York in early November was 12 pages, with at least 3 pages of filler ‘house’ ads and almost a full page (one half-page ad and a second, quarter-page ad on page 12, the back cover of the edition) dedicated to the scam ad I was writing about. Taking those facts into account, the New York Employment Guide I picked up had roughly 8 pages of job classifieds, an edition that most objective people would classify as thin and meager, especially given the market it was in – the largest city in the country. There is nothing ‘unscrupulous, unprofessional, or half-witted’ about reporting that in my post. It’s a simple fact. The only frightening or amazing thing about the post was the fact that the Employment Guide so blatantly disregards the interests of its readers and advertisers.

    We publish our edition of JobDig in a number of cities in which the Employment Guide also publishes a weekly jobs newspaper. We also try to get our hands on copies of competing publications in markets outside our coverage area and are able to do so on a fairly regular basis from all over the U.S. We do pay attention to the page count of our competitors and, on average, the page count of the Employment Guides I’ve seen in the past year or so is somewhere between 8-16 pages. I cannot remember the last time I saw a 32-page Employment Guide in any city. I would guess it’s possible that there are some cities in which that occurs, but I am not sure where or when, nor have I seen any evidence of an Employment Guide paper that I would call ‘robust.’ If you have a recent edition of the Employment Guide from any city in the U.S. that is 32 pages or more, please send it to me and I’ll happily pay you back for the postage.

  4. AJS / Nov 15 2007 4:46 pm

    Employmentguide.com got 1,147,030 visitors in the month of October. JobDig.com got 87,166. I dont really think that your company can compete. Good luck to you though.

  5. Toby Dayton / Nov 15 2007 5:28 pm

    I can’t argue about the relative web stats of JobDig and the Guide. Your stats are roughly accurate, although Compete did under-report our web traffic and visitors in October. Roughly speaking, your web stats are about right. There are, however, two things to keep in mind. First, my post did not say anything about web stats – I was reporting on a business practice of the Employment Guide’s that I find highly objectionable, and shared some facts associated with that consistently deplorable pattern of behavior. Secondly, JobDig currently serves only 10 markets in the U.S., so our web traffic is naturally smaller than the Guide’s, which serves roughly the 50 largest metro markets in the U.S. Despite the substantial size difference of our respective companies, we compete very favorably and look forward to continuing our dominant position in those markets where we overlap. Lastly, I appreciate your kind sentiments about our future success.

  6. Toby Dayton / Nov 15 2007 5:29 pm

    Nice to know, too, by the way, that I have such a large readership among Employment Guide employees.

  7. AJS / Nov 16 2007 2:54 pm

    I was only stating the facts of traffic and size because it is sadly very common in the business world to badmouth competitors, especially ones that are bigger. I wouldnt want your readers to take your biased opinion as their own without knowing both sides. Just a suggestion, you might want to focus more on the improvement of your own product. And in reference to you mentioning the amount of pages in each publication… the Employment Guide is strictly a display ad publication. From what i can tell about your publication, it is filled with several pages of articles that i guarantee 90% of your readers don’t even look at. Though, I have only glanced at one issue because frankly i had never heard of your publication until this blog was emailed to me. So, i guess your blog is working in that aspect, but you might want to focus on things other than your competitors.

  8. Toby Dayton / Nov 16 2007 3:23 pm

    In regard to the traffic stats, another point to keep in mind in terms of web penetration in our respective markets, about 1% of the population we serve in our 10 markets visited our site in October – exactly the same as the 1% penetration you achieved in October (based on a rough estimate of the aggregate population of the markets served by the Employment Guide).

    As far as the content in our newspaper, we frequently survey our readership and find that the high quality, helpful articles we publish each week from well-respected authors and experts in the field are very, very well received and extremely popular. How you could ‘guarantee’ otherwise is beyond me. Not only do the majority of readers ‘look at them,’ they actively read them, respond to us with emails and further inquiries, request permission to reprint them and/or circulate them around the office, and use them as materials to teach from in the classroom and workforce centers. We have even received requests to help make our content-providers available for public speaking engagements.

    And I guess that was the whole purpose of my original post on what the Employment Guide publishes in its paper – we publish articles (and gladly shoulder the increased cost) that help people because we are genuinely interested in serving our readers and advertisers, while the Employment Guide knowingly publishes ads from highly disreputable advertisers that blatantly rip-off unsuspecting consumers, taking advantage of their circumstances and situations.

    And finally, I do comment, on occasion, on the conduct and practices of our competition because I feel it is relevant to the ongoing dialogue taking place online about the industry as a whole. I feel especially compelled to comment, in particular, on competitive practices that I firmly believe should be called out and highlighted as especially egregious, as is clearly the case here with the Employment Guide’s heinous disregard for its readers and advertisers.

  9. Dean / Jun 30 2009 11:04 pm

    Their website is full of scams too. They offer positions in “marketing” from scam companies such as NY Promotional Events and Vector Marketing, two major scam companies who lure in desparate college students in debt by offering false marketing positions, which end up really being “solicitation” positions.

    Companies like NY Promotional Events and Vector Marketing should be shut down ! Employment Guide references scam companies like this all the time.

    If you want a legit site, try something like snagajob.com or check the New York Times. You may or may not find bogus jobs on those articles as well, but not as many as you will find on Employment Guide.

  10. Dean / Jun 30 2009 6:04 pm

    Their website is full of scams too. They offer positions in “marketing” from scam companies such as NY Promotional Events and Vector Marketing, two major scam companies who lure in desparate college students in debt by offering false marketing positions, which end up really being “solicitation” positions.

    Companies like NY Promotional Events and Vector Marketing should be shut down ! Employment Guide references scam companies like this all the time.

    If you want a legit site, try something like snagajob.com or check the New York Times. You may or may not find bogus jobs on those articles as well, but not as many as you will find on Employment Guide.

  11. Joe / Oct 16 2009 4:28 am

    If you look at the bottom right of the add, this is a service company that does training, not the actual hiring. DUH, of course you pay for their service.

  12. Joe / Oct 15 2009 11:28 pm

    If you look at the bottom right of the add, this is a service company that does training, not the actual hiring. DUH, of course you pay for their service.

  13. Joe / Oct 16 2009 4:28 am

    If you look at the bottom right of the add, this is a service company that does training, not the actual hiring. DUH, of course you pay for their service.

Comments are closed.