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February 5, 2008 / Toby Dayton

Imagine What Careerbuilder Could Do With Some Decent Marketing

Over the past year or so, Careerbuilder has cemented its position as the dominant leader in the recruitment advertising space. With an effective combination of print and online media, Careerbuilder surpassed Monster over a year ago and has consistently outperformed all of its rivals across a variety of key metrics. In one area, however, Careerbuilder has failed miserably – its national advertising. Despite the fact that the jungle survival ads were quite entertaining and effective, the company fired its agency, Cramer-Krasselt, after last year’s Superbowl because the jungle theme didn’t play well in a USA Today poll. This year, Wieden & Kennedy of Nike fame, fared much worse with their awful ads for Careerbuilder. They were, without a doubt, the worst commercials of the entire Superbowl. Imagine what Careerbuilder could do if they could develop even some modestly successful campaigns.

[tags]Superbowl Ads, Superbowl Commercials, Careerbuilder Ran The Worst Ads In The Superbowl, USA Today Poll Slams Careerbuilder Again[/tags]

One Comment

  1. Erica DeWolf / Feb 8 2008 2:06 am

    I agree…the commercials this year overall were simply weak…The game was more exciting than the commercials. That, coming from me, really says something.

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