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June 17, 2008 / Toby Dayton

More Proof That Steve Ballmer Is An Idiot…

As if dancing around onstage like a drunken buffoon wasn’t enough, Microsoft CEO Steve Ballmer followed it up by declaring that all media will be delivered over an IP network within 10 years. Though there are a ton of enormous ramifications to that prediction (ever read a book, Steve?), one of them is that there will be no print media of any kind in 2018. Despite the rapid obliteration of the daily newspaper industry (focusing solely on what Ballmer’s ridiculous comments entail for print), it’s a preposterous statement akin to declaring that we’ll all be driving solar-powered land cruisers and carrying light sabers by 2018.

Not that Ballmer’s patently ludicrous remarks warrant refutation, but two recent studies show that even while the dailies are imploding, print itself remains a wildly viable media platform. A recent study by Alloy Media+Marketing reported that 82% of college students read their college newspaper, a rate double that of the average daily newspaper. Another study by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper in the past 30 days and that readership among the 117 papers surveyed in 88 markets around the U.S., readership grew by 3% in 2007. And as Erik Sass reports, daily newspapers in smaller communities are not only surviving the web-induced media tumult, they are succeeding quite nicely these days even in the face of the current economic downturn.

Metro dailies are most certainly dying, and within 10 years, many will undoubetdly be dead. Most of those that do manage to survive will, in fact, be delivering their content over the web, and only a small handful of dailies will be printing a paper in 10 years. But print itself continues to deliver tremendous value for both media providers and media consumers, albeit in appropriate channels, and Ballmer’s claims to the contrary simply erode Microsoft’s already dilapidated credibility.

12 Comments

  1. Lief Larson / Jun 18 2008 2:10 am

    I second. An idiot. I’m the a huge tech aficionado and early adopter, but I personally still enjoy reading word in print. Electronic media has empowered me to consume (er, scan) a larger volume of information, but the idea of curling up in bed during a fierce Minnesota blizzard with a Kindle is about as appealing to me as trading in my Westone for GuitarHero.

  2. Lief Larson / Jun 17 2008 9:10 pm

    I second. An idiot. I'm the a huge tech aficionado and early adopter, but I personally still enjoy reading word in print. Electronic media has empowered me to consume (er, scan) a larger volume of information, but the idea of curling up in bed during a fierce Minnesota blizzard with a Kindle is about as appealing to me as trading in my Westone for GuitarHero.

  3. JackFrost@gmx.co.uk / Jun 29 2008 11:58 pm

    10 years is a long time for new technologies to emerge.
    Consider an electronic device, that looks like a book or newspaper, with pages that can be updated or changed by downloaded new content.

  4. JackFrost@gmx.co.uk / Jun 29 2008 6:58 pm

    10 years is a long time for new technologies to emerge.
    Consider an electronic device, that looks like a book or newspaper, with pages that can be updated or changed by downloaded new content.

  5. Captn linux / Dec 19 2008 2:28 pm

    Steve Ballmer also mentioned that the Zune will be an iPod killer and that the iPhone was an absurd product with no keyboard. Duh?!
    Intact it has the ultimate multi-lingual keyboard something now that developers are emulating.
    He also has an intense dislike to apple, Linux and Google. Office was first developed for apple. It also had the first spreadsheet application that used a GUI.
    Balmer also destroyed interviewers property Macbook.
    Gates left at the right time but left uncle fester incharge.

  6. Captn linux / Dec 19 2008 8:28 pm

    Steve Ballmer also mentioned that the Zune will be an iPod killer and that the iPhone was an absurd product with no keyboard. Duh?!
    Intact it has the ultimate multi-lingual keyboard something now that developers are emulating.
    He also has an intense dislike to apple, Linux and Google. Office was first developed for apple. It also had the first spreadsheet application that used a GUI.
    Balmer also destroyed interviewers property Macbook.
    Gates left at the right time but left uncle fester incharge.

  7. nowool / Jan 11 2009 10:34 pm

    Ballmer has no concept of software and even struggled to operate windows. his claim to fame is he was loyal to Bill. As soon as it was a rumour he'd be in charge most of us retired.

  8. nowool / Jan 12 2009 4:34 am

    Ballmer has no concept of software and even struggled to operate windows. his claim to fame is he was loyal to Bill. As soon as it was a rumour he’d be in charge most of us retired.

  9. Tech Veteran / May 29 2009 10:23 pm

    Steve Ballmer’s interview by Walt Mossberg in which he introduces Bing is a case study in a MORON who has developed one skill if only one skill and that is to say NOTHING BUT NONSENSE in response to all questions and thus avoid revealing the true depth of his stupidity and lack of knowledge of things both in the tech world and within Microsoft. It is fascinating to think of his wealth and power and listen to the idiocy babbling out of his hyperactive and intellectually-paranoid mouth. You can see how nervous he is to actually say anything that means anything that could be challeneged, refuted or used as evidence or illustration of Ballmer’s incompetence and stupidity. He’s not even very good at the ‘say nothing with any substance to it’ babble and the junk coming out of his face hole really is tru junk, a stream of consciousness of words and phrases as random and spastic as his out of shape sweat bag bouncing across the stage. Something is wrong with this world with people like this in positions of wealth and power.

  10. Tech Veteran / May 29 2009 5:23 pm

    Steve Ballmer's interview by Walt Mossberg in which he introduces Bing is a case study in a MORON who has developed one skill if only one skill and that is to say NOTHING BUT NONSENSE in response to all questions and thus avoid revealing the true depth of his stupidity and lack of knowledge of things both in the tech world and within Microsoft. It is fascinating to think of his wealth and power and listen to the idiocy babbling out of his hyperactive and intellectually-paranoid mouth. You can see how nervous he is to actually say anything that means anything that could be challeneged, refuted or used as evidence or illustration of Ballmer's incompetence and stupidity. He's not even very good at the 'say nothing with any substance to it' babble and the junk coming out of his face hole really is tru junk, a stream of consciousness of words and phrases as random and spastic as his out of shape sweat bag bouncing across the stage. Something is wrong with this world with people like this in positions of wealth and power.

  11. Tech Veteran / May 29 2009 10:23 pm

    Steve Ballmer's interview by Walt Mossberg in which he introduces Bing is a case study in a MORON who has developed one skill if only one skill and that is to say NOTHING BUT NONSENSE in response to all questions and thus avoid revealing the true depth of his stupidity and lack of knowledge of things both in the tech world and within Microsoft. It is fascinating to think of his wealth and power and listen to the idiocy babbling out of his hyperactive and intellectually-paranoid mouth. You can see how nervous he is to actually say anything that means anything that could be challeneged, refuted or used as evidence or illustration of Ballmer's incompetence and stupidity. He's not even very good at the 'say nothing with any substance to it' babble and the junk coming out of his face hole really is tru junk, a stream of consciousness of words and phrases as random and spastic as his out of shape sweat bag bouncing across the stage. Something is wrong with this world with people like this in positions of wealth and power.

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  1. Facebook’s Valuation: Yet More Proof That Steve Ballmer Is Really An Idiot » article » Diggings

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