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The LinkUp Blog The Industry's Best-Kept Secret

August 29, 2008 / Toby Dayton

Lifelock CEO Learns Valuable Lesson About Social Security Numbers

From the June issue of Harper’s Magazine, in the Harper’s Index:

• Social Security number of Todd Davis, CEO of the identity-protection firm Lifelock: 457-55-5462

• Months after he published the number as a dare to thieves that his identity was, in fact, stolen: 13

Priceless.