• RSS Feed

The LinkUp Blog The Industry's Best-Kept Secret

September 15, 2008 / Toby Dayton

Where Do Americans Get Their News?

The most recent biennial news consumption survey by the Pew Research Center for the People & the Press confirms that the web contiues to displace traditional media as the primary source of news for most Americans. A Research Brief from the Center for Media Research not only provides an excellent snapshot of the 4 distinct segments today’s news audience (Integrators, Net-Newsers, Traditionalists, and the Disengaged), but also highlights the other findings from Pew. Among them is the fact that newspaper readership continues to decline precipitously. Between 2006 and 2008, the number of Americans that read the daily newspaper on a ‘typical’ day fell from 40% to 34%. Audiences fell for other traditional news sources as well, including radio, local TV news, and network morning news. Cable news audiences have shown impressive growth in that same period, and network nightly news rose slightly. Not surprisingly, the fastest growing source of news among media channels was the web with a 19% increase between 2006 and 2008.

The most depressing statistic from the survey was the fact that 33% of respondents younger than 25 reported that they get no news whatsoever on a typical day, up from 25% in 1998.

5 Comments

  1. Gunnar / Sep 15 2008 5:49 pm

    I primarily get my news from the Diggings blog.

  2. Gunnar / Sep 15 2008 12:49 pm

    I primarily get my news from the Diggings blog.

  3. grooves / Feb 23 2009 7:30 pm

    In the final analysis, are people better informed than say 25 years ago? or the news is so messed up that it is impossible to sort out the truth from the lies.
    I believe the news is such a mishmash that it is more difficult to find the truth.

  4. grooves / Feb 24 2009 1:30 am

    In the final analysis, are people better informed than say 25 years ago? or the news is so messed up that it is impossible to sort out the truth from the lies.
    I believe the news is such a mishmash that it is more difficult to find the truth.

  5. grooves / Feb 24 2009 1:30 am

    In the final analysis, are people better informed than say 25 years ago? or the news is so messed up that it is impossible to sort out the truth from the lies.
    I believe the news is such a mishmash that it is more difficult to find the truth.

Comments are closed.