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January 7, 2009 / Toby Dayton

Craigslist’s Ridiculous Claims…

I was poking around Craigslist today when I came across this Alexa chart of daily pageviews comparing Craigslist to Monster and Careerbuilder. Shockingly, Craigslist (the blue line) has included a chart on its own site which would lead one to believe that it crushes the other 2 mega job boards in terms of daily pageviews.

But what got my attention, in addition to the fact that it’s an Alexa chart which makes the data highly suspect if not outright meaningless, was the date of the chart – August 15th, 2007. For supposedly the most modern, hip, successful, and technologically sophisticated in a neanderthal sort of way of web companies, this seemed woefully outdated (and as backwards as its site design). So I pulled a new chart (monthly pageviews for 12 months ending November, 2008) from Compete.com, a far better source of site analytics.

According to Compete, Craigslist and Hotjobs barely register on the chart of monthly pageviews when compared to Monster and Careerbuilder. I’m no big defender of the mega job boards, and the trends for each of the 4 sites listed above should raise some eyebrows, but I despise even more ridiculous claims of superiority.

10 Comments

  1. Kris / Jan 7 2009 4:34 pm

    I think Compete sees craigslist.org and craigslist.com as two different sites, so for an accurate comparison you'd probably want to use craigslist.org.

  2. Kris / Jan 7 2009 10:34 pm

    I think Compete sees craigslist.org and craigslist.com as two different sites, so for an accurate comparison you’d probably want to use craigslist.org.

  3. JoeStubblebine / Jan 14 2009 10:32 pm

    Craiglist blows monster and CB out of the water…. with more uniques than both combined…..http://siteanalytics.compete.com/monster.com+careerbuilder.com+craigslist.org/?metric=uv – but keep in mind that probably only 50-60% of CL's trafic is employment related, so it is not entirely accurate to compare uniques in the fashion that you are doing, as employment eyeballs are different than 'casual encounters' eyeballs (not that I've ever been there, of course).

  4. Toby Dayton / Jan 14 2009 10:39 pm

    Joe – I agree and you make a good point about Craigslist's other classifieds which I tend to forget about when comparing their traffic to other job boards and jobs sites. But as substantial as their position is in the jobs space, I also think their impact on the demise of daily newspapers, for example, is way overblown. They have definitely captured significant market share, but they have also captured a lot of the free postings and job/work/temp jobs (i.e., snow shoveling, nanny positions, etc.) that were never advertisers in the dailies.

  5. Anonymous / Jan 15 2009 4:32 am

    Craiglist blows monster and CB out of the water…. with more uniques than both combined…..http://siteanalytics.compete.com/monster.com+careerbuilder.com+craigslist.org/?metric=uv – but keep in mind that probably only 50-60% of CL’s trafic is employment related, so it is not entirely accurate to compare uniques in the fashion that you are doing, as employment eyeballs are different than ‘casual encounters’ eyeballs (not that I’ve ever been there, of course).

  6. Toby Dayton / Jan 15 2009 4:39 am

    Joe – I agree and you make a good point about Craigslist’s other classifieds which I tend to forget about when comparing their traffic to other job boards and jobs sites. But as substantial as their position is in the jobs space, I also think their impact on the demise of daily newspapers, for example, is way overblown. They have definitely captured significant market share, but they have also captured a lot of the free postings and job/work/temp jobs (i.e., snow shoveling, nanny positions, etc.) that were never advertisers in the dailies.

  7. Craiglist / Mar 16 2009 5:44 pm

    mmmmmm, the original site is craigslist.org :)

  8. Craiglist / Mar 16 2009 12:44 pm

    mmmmmm, the original site is craigslist.org :)

  9. Craiglist / Mar 16 2009 5:44 pm

    mmmmmm, the original site is craigslist.org :)

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