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January 21, 2009 / Toby Dayton

Even Google Is Giving Up On Newspapers

Google has a vested interest in making sure that quality journalism not only survives, but thrives in the decades ahead. CEO Eric Schmidt has identified the demise (and maybe even death) of the daily newspaper industry and the decline of journalism in general as a concern for Google. As such, the giant has to be exploring ways in which it can achieve its business objectives by strategically support efforts to maintain a sufficient quantity of high-quality journallistic content on the web. One of the means by which it was trying to do so was helping the newspapers sell advertising in its newspapers. But the effort has not been successul and Google announced this week that it was scrapping the initiative. This stands as yet another blow to an industry that is quickly running out of supporters and alternatives to its dismal business model.

7 Comments

  1. aaroninnes / Jan 29 2009 11:12 pm

    I have to agree Toby, and this past week has shown me personally how desperate some of these media sources are getting. The Star Trib continually calls my personal line at least 4 times each day and every time I answer it turns out to be a sales call. They are trying to push a subscription to their daily on me every chance they get AFTER I canceled my delivery of the Sunday paper.

    I have to stop and wonder what kind of leadership thinks that pestering former customers several times a day between the hours of 9AM CST and 8PM CST is a good idea. I know it makes me feel less and less bad for them and their current situation each day.

  2. aaroninnes / Jan 29 2009 11:13 pm

    I have to agree Toby, and this past week has shown me personally how desperate some of these media sources are getting. The Star Trib continually calls my personal line at least 4 times each day and every time I answer it turns out to be a sales call. They are trying to push a subscription to their daily on me every chance they get AFTER I canceled my delivery of the Sunday paper.

    I have to stop and wonder what kind of leadership thinks that pestering former customers several times a day between the hours of 9AM CST and 8PM CST is a good idea. I know it makes me feel less and less bad for them and their current situation each day.

  3. Anonymous / Jan 30 2009 5:12 am

    I have to agree Toby, and this past week has shown me personally how desperate some of these media sources are getting. The Star Trib continually calls my personal line at least 4 times each day and every time I answer it turns out to be a sales call. They are trying to push a subscription to their daily on me every chance they get AFTER I canceled my delivery of the Sunday paper.

    I have to stop and wonder what kind of leadership thinks that pestering former customers several times a day between the hours of 9AM CST and 8PM CST is a good idea. I know it makes me feel less and less bad for them and their current situation each day.

  4. Anonymous / Jan 30 2009 5:13 am

    Sorry for the double post.

  5. Jessica / Jan 30 2009 9:49 am

    This is sad news! But I can't blame them, I wouldn't say it's the best investment right now. I wonder if someday traditional newspapers won't exist.

    - Jessica M
    Akken Staffing software and Recruiting software

  6. Jessica / Jan 30 2009 3:49 pm

    This is sad news! But I can’t blame them, I wouldn’t say it’s the best investment right now. I wonder if someday traditional newspapers won’t exist.

    – Jessica M
    Akken Staffing software and Recruiting software

  7. Jessica / Jan 30 2009 3:49 pm

    This is sad news! But I can't blame them, I wouldn't say it's the best investment right now. I wonder if someday traditional newspapers won't exist.

    - Jessica M
    Akken Staffing software and Recruiting software

Comments are closed.