The talk all week about the Superbowl commercials leads me to wonder what percentage of the record audience actually tuned in to watch the game itself. It was, in case people might have overlooked it, a great football game and I hate to admit, as a Minnesotan, that I was cheering hard for the Packers (you have to cheer for your division and/or your conference unless it’s the Cowboys or Giants) and I would now consider myself a solid Aaron Rodgers fan. And by the way, the commercials were pretty underwhelming, with only a few chuckles (Darth Vader was cute, one Doritos ad was amusing, and the Careerbuilder spot, while getting a bit old, was worth a laugh), and a bunch of utterly forgettable car commercials. Nothing came even close to the greatest Superbowl ad of all time.
In any event, speaking of commercials, I thought for certain that The Ladders was going to run one of their ridiculous commercials at some point during the game. I would have loved to see them blow $2 million with one of their absurd spots. This has to be one of the worst ad campaigns ever, and not just because The Ladders is one of the biggest scams in the recruitment advertising industry (why would anyone EVER, EVER pay to gain access to a bunch of poorly filtered job board ads from sites like Monster and Careerbuilder that can found for free on the web?). The ads are not only nauseating, the 3 messages in the ads are patently ridiculous and further cement Marc Cenedella as the Bernie Madoff of our industry.
Hand-screened $100K+ jobs? One-on-one guidance? Expert resume critiques? You have got to be kidding me. Just take a look at the comments on this blog post by Nick Corcodilos. Or the comments on this post. Or read this article. Or this one. What the tagline on The Ladders ads should be is – “If you’re dumb enough to pay us for content that you can get for free or canned advice that isn’t worth two nickels, you deserve to have your credit card charges auto-renewed for eternity.”
Even more ludicrous than the ads themselves are the comments made by David Sigel, director of account management for Fallon, the ad agency behind the campaign. At the end of a recent Mediapost article, Sigel states, “There’s no problem finding jobs online. The real problem is finding the ones that are valid,” he says. “And once [people] find them, what they need is help. The online job search world doesn’t work as well as it did three years ago.” While Sigel’s statements could not be more true, it’s his client, The Ladders, whose entire business model is built around ripping off job seekers.
• “There’s no problem finding jobs online.” Exactly. So no one should EVER pay for access to jobs and companies should never charge for access to job listings.
• “The real problem is finding the ones that are valid.” Correct again. But The Ladders is one of the worst players in the space, fraudulently serving up bogus jobs that are, for the most part, either outdated or not truly $100K+ positions.
• “The online job search world doesn’t work as well as it did three years ago.” I couldn’t have said it better myself. And it doesn’t work as well as it did 3 years ago because companies like The Ladders have entered the scene and completely destroyed the job seeker experience for its unfortunate clients.
At least there’s a company like LinkUp, a job search engine that ONLY indexes jobs straight from company websites. The jobs are always current (the index is updated daily), always real (the jobs are indexed only from company websites), and never fake (LinkUp doesn’t allow anyone to post jobs directly to its site, so there are no garbage listings, work-at-home scams, phishing jobs, money-mule ads, or other scams). Also, because we only index jobs from a single source, the hiring company’s website itself, There are no duplicate listings. And, best of all, LinkUp is free for job seekers.
Just wait for our Superbowl ad.