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The LinkUp Blog The Industry's Best-Kept Secret

October 2, 2013 / Molly Moseley

What does your homepage say about your brand?

In our quest to make LinkUp the best job search engine around we’ve been pouring our efforts into product development, sales training, improving our search results and much, much more. But in the hustle and bustle, we were neglecting the central hub of it all – our homepage!

Businesses are complex, and no matter what industry you work in, it’s easy to lose focus as you tackle the many aspects of growing a company. Sometimes it’s best to go back to the basics, and your homepage is one of those critical elements that can either hurt or help your brand tremendously.

Think about it – the homepage is your opportunity to make a good first impression. You want people who visit your website to enjoy the design, understand what you do quickly and be able to navigate easily to find what they’re looking for. A bad design and frustrating navigation system can make visitors leave literally within seconds, and likely not return.

A good designer knows that strategy pairs with creativity when creating a quality homepage. It needs to focus on the user experience while simultaneously conveying your brand’s personality. With a fresh design that embraces simplicity and usability – we officially launched our new homepage last week.

Modern, straight-forward, techy – this is the vision for our homepage, and our designers jumped in and delivered a home run. Our goal is for job seekers to come to our homepage and dive right into their searches. Our priority is to give job seekers the purest, most efficient, most relevant and rewarding job search experience imaginable – and our homepage is a key tool in doing so.

The new design enhances the user experience and allows each person to discover for themselves how LinkUp is different: better search results, up-to-date job listings, no job boards listings, scams, duplicates or lead gens. It’s clean, sophisticated and easy for anyone to use.

Is it time you took a fresh look at your company’s homepage? If it looks dated, is difficult to use, has too much or too little information, and doesn’t capture your brand’s image, it’s time to pull in your tech team. An updated design can increase user engagement and provide a better brand impression to those who visit your site – all important aspects to keep a growing business growing.

Check out our new homepage and let us know what you think. It’s just another example of how we’re making LinkUp better every day. There’s much more to come, so stay tuned.