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January 21, 2014 / Molly Moseley

Mobile or bust: The state of recruiting in 2014

shutterstock_160559960If you’ve brushed off mobile recruiting in the past, the new year might be a good time to reconsider your position. The volume of people searching for jobs through mobile is truly mind-blowing. Estimates show that 1 billion job-related searches start on a mobile device.  In fact, 40% of LinkUp traffic comes from mobile, and that number will only grow.  Are you really willing to give up your slice of that gigantic pie?

If so, there are plenty of mobile-ready companies happy to gobble it up for you. Today, being mobile really isn’t an option, it’s a requirement. To tap today’s top talent and fulfill jobs in tough markets, mobile must be a part of your outreach strategy. Mobile usage is no longer a trend, it’s a fact and it’s not going to slow down.

Mobile recruiting starts at the job search level, but doesn’t stop there. Many companies embrace an entire hiring process that is mobile friendly, including offer letters, wage negotiation and all the steps of the onboarding process. Remember, the mobile experience you present gives the first impression any candidate has of your organization. Make sure it is representative of the company and culture.

Feel lost? Get help. Don’t be afraid to hire outside experts when necessary to maximize your mobile rollout or your mobile upgrade. Not only can these professionals help you save time and ensure your passion is translated into the mobile experience, they can provide key insights into how your site should be designed so it ranks highest with Google.

See for yourself what the mobile experience is like for your company. Pick up your smartphone and open your company’s website, play around with the different pages and view the hiring posts. Is it cumbersome? Difficult to read and navigate? Google’s algorithms know when the experience is bad and you may be demoted for it. Clean, clear and positive experiences will drive up your rankings and ensure you continue to engage the talent you seek.

If you haven’t jumped on the mobile bandwagon, don’t delay another minute. If you have, but are not really in tuned to the true user experience, take a look for yourself. Improvements can always be made so you can capture the eye of the right candidates and make a good rankings impression.