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July 8, 2014 / Erin Slayton

From the Intern: 4 Steps to Personal Branding

4 Steps to Personal BrandingPersonal Branding

You are a brand. Everything you do, everything you say, and everything you are makes up your brand. Everyone, no matter how old or how experienced, should know how to manage his or her personal brand. Before this can happen, one must understand the concept. Jeff Bezos, founder of Amazon, describes it this way, “Your brand is what people say about you when you’re not in the room.” It is how people perceive you, and it can define who you are. It shows you as a person and as a professional. In order to manage your personal brand, there are 4 steps you need to follow in the creative branding process.

Step 1: Discover your brand

This step includes a lot of self-analysis. You must uncover your passions, values, and beliefs. Understand how others perceive you and understand how you want them to perceive you by comparing your current image with your desired image. Make a list of words that describe you and create a brand map with these words.

Step 2: Define your brand

Narrow your brand map down to three words that define yourself. Figure out what differentiates you from others in your field and focus in on those differences. Be great at a few key things and make them your signature specialties.

Step 3: Create your brand

Use your favorite font to create a logo for yourself. Put it on all of the items in your branding toolkit – resume, business card, cover letter, portfolio, social media, etc. This toolkit is important to have in order to market your brand across multiple platforms.

Step 4: Share your brand

Patch your brand together and make your presence known. Showcase your brand to the world. Use social media sites such as Facebook, Twitter, and LinkedIn to share your personal brand with your network.

What’s in it for you?

The benefits of a personal brand are considerable. People will take you more seriously when they see that you are devoted to your work. You can show your skills, personality, and passions through your brand. It sets you apart from all the rest. Remember to discover yourself, your desired image, and your passions. Do this, and you will discover your personal brand identity.