The LinkUp Blog The Industry's Best-Kept Secret
LinkUp announces the Top Rated Company Career Websites of 2014
How do Fortune 500 companies attract top talent in the highly competitive and evolving world of recruiting? Beyond job opportunities, it’s the perception people have of these potential employers that determines whether they take the leap of faith and apply for a position.
Much of a candidate’s impression about a company comes from the career website. A chaotic and cumbersome experience will cause a candidate to wonder if those characteristics transfer into the workplace culture and team environment. On the other hand, a helpful website with great descriptions, easy search features and strong visuals speaks volumes in a positive manner.
Clearly, it’s incorrect to think a company’s career website has little effect on the candidate’s perception and potential to apply, and this leads us to wonder how top corporations are using this platform to their advantage. We dug in and analyzed the Top 25 Fortune 500 companies to determine what they are doing right and where they can improve.
We researched each based on five best-practice categories:
Visibility: Sounds elementary, but some websites make it difficult for job seekers to find open positions. That’s why visibility is critical in a topnotch career website. The best sites include a link on the homepage to the careers area, provide an option to sign up for alerts and have social media share buttons. Furthermore, the career portal is a separate site, which is helpful for job seekers who want to quickly find opportunities and additional information.
Job description: Beyond being able to find openings, a candidate must clearly understand the job’s details. Sounds simple, but it’s not. Clear, concise and straightforward job descriptions are necessary for attracting top talent and cutting down on excessive unqualified applicants. The best posts will focus heavily on the job description, and bullet points will be used rather than lengthy paragraphs.
Company profile: More than just a job, candidates today want to know what sets a certain company apart from others. It’s critical to provide insight about culture, information about awards and share some employee profiles. Pictures, video and social media links make for a stellar experience. This helps the candidate determine if a company aligns with their personality and work ethic, and also helps ensure the person ultimately hired is the right fit, which is a win-win.
User experience: It should not take a technical degree to navigate and apply for a job online. Unfortunately, too many company sites provide a complicated and frustrating application experience. The best of the best allow the candidate to easily search for jobs, upload a resume quickly and apply in two or three clicks without having to complete a registration.
Helpfulness: Finding and applying for open positions is time-consuming, and good companies will recognize this and reciprocate the effort by taking steps to inform and aid the job seeker. Helpful features include FAQ sections, information on the hiring process and expectations, special sections for unique audiences like veterans or students, and warnings about job scams.
Want to know how the Top 25 Fortune 500 sites rate in these categories? Did your company make the list? Check out the Top-Rated Career Websites Whitepaper and check out this infographic for more intriguing information.