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The LinkUp Blog The Industry's Best-Kept Secret

August 26, 2014 / Toby Dayton

Jawbone’s Perspective On The Napa Earthquake

One of the more fascinating examples of the emergence of powerful alternative data sources was highlighted by Jawbone following the earthquake in Napa this past weekend. The chart below (which can be seen here with a complete write-up) shows the percentage of Jawbone UP wearers in northern California who were woken up by the earthquake. Amazing.

Jawbone Graph