10/14/2015 Stephanie Anderson

Your job search’s secret sauce: LinkedIn publishing

JobSeachGutCheckScreenshotInMonitorToday’s job searcher needs more than just a killer resume and cover letter to land that perfect position. To find your dream job you must confidently sell yourself through multiple channels, and a big part of that sales pitch is your digital footprint.

No matter the industry you’re in, the person reviewing your skills will likely take a peek at your LinkedIn profile. While a hoe-hum profile is better than none at all, if you really want to stand out you must showcase your expertise in by using LinkedIn publishing.

LinkedIn publishing is available to all members, not just LinkedIn Influencers. The publishing platform allows you to establish your professional identity through long-form posts that express your opinions and share industry insight.

While it will take time to craft and publish thoughtful content, the benefits are tremendous. This content becomes a part of your profile in the “posts” section, which is eye-catching to recruiters. It’s also a fantastic way to interact with and expand your network. Plus, your post is searchable both on and off LinkedIn.

If you’re new to LinkedIn publishing, here are five simple strategies to boost the quality and impact of your posts.

1. Set a realistic publishing goal
To really establish yourself as a thought leader, you need to publish regularly. This will entail weekly planning and careful management of content angles. Ideally, you should post once a week. If that’s too aggressive, go for a bi-weekly schedule. Keep in mind that consistency is key; the more quality content you publish, the better you will be at establishing your expertise.

2. Strive for collaboration
Yes, you should always write about unique ideas and trending topics. You can add depth to your content, however, when you include quotations and other insights from subject matter experts in your field. This is a wonderful way to network, too. If you have someone in mind, contact him or her regarding the project. You may ask for a quick direct quotation about a topic or see if the person would be willing to write a section of the post as an author.

3. Create a default closing sentence
Every post you publish should include a closing sentence encouraging readers to reach out and connect with you on LinkedIn. Include a link to simplify the process.

4. Engage with readers
When creating the copy, ask questions and encourage comments from readers. Promptly respond even if comments contradict you. Lively discussion can help you further demonstrate your knowledge and create new professional connections. Remember, always keep it professional and use LinkedIn commenting etiquette.

5. Make it simple for recruiters
Be proactive by flagging posts for contacts of interest. The best way to do this is to always include the URL to your LinkedIn content in your email signature block. This calls attention to your posts every time you contact a recruiter or make a network connection. Encourage them to “Follow or connect.”

Want to learn more about using LinkedIn to benefit your job search? Check out the post “Follow, connect or get out of the way? Navigating LinkedIn relationships” which explains why the quality of your followers matters more than the quantity.

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